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Michelin

Michelin: a better way forward

Michelin is committed to conducting every aspect of its business in a responsible manner. This includes delivering increasingly efficient solutions to meet the expectations and aspirations of customers and shareholders. It means respecting the natural environment while achieving economically sound operations.

Every decision and action Michelin undertakes is based on the following five fundamental values:

  • Respect for Customers
  • Respect for People
  • Respect for Shareholders
  • Respect for the Environment
  • Respect for Facts

Please use the Reserve Tyres page to find your tyres! Elite Garages have rightfully earned their reputation as the South of England’s leading independent tyre specialist… and are currently setting standards that admiring competitors throughout the country are finding hard to follow. With 14 branches and growing (Maidstone is our most recent branch to open), we have the buying power to pass on competitive prices to our customers, without compromising quality or service! We have locations in the following areas:

Bournemouth, Brighton, Canterbury, Caterham, Deal, Eastbourne, Haywards Heath, Horsham, Maidstone, Portsmouth, Pulborough, Salisbury, Southampton and Strood.

Cross Climate +

Launched in January 2017 in 15- to 18-inch tyre sizes, Michelin CrossClimate+ fitments expand on the range’s unique status as a summer tyre with winter capabilities by offering excellent traction on snow-covered roads, from the first mile to the last – with little difference in performance as the tyre tread wears down.

Agilis Alpin

Product benefits:

  • Even more safety and mobility
  • More mileage
  • More robust

Technology:

  • A unique tread that features open shoulders and widely spaced blocks (like SUV tyres) to improve traction in the snow.
  • MICHELIN “Durable Contact Patch” technology developed for truck tyres:
  • MICHELIN Stabiligrip technology 16% sipes(1) provide a claw-like effect on snow.
  • Thanks to MICHELIN “Durable Contact Patch” technology, which puts 27% more rubber(1) on the road, and the tread’s more wearresistant compounds, the MICHELIN Agilis Alpin lasts even longer.
  • 8 sidewall shields

Legal mentions:

  • (1) Compared to the previous-generation tyre. Internal test  2007 on 195/65 R 16 104 Q.

Pilot Alpin PA4 Directionnel

Product benefits:

  • Greater safety
  • Greater mobility
  • Greater control
  • Plus the expertise of MICHELIN in longevity and fuel saving.

Technology:

  • Heavily grooved tread pattern
  • StabiliGrip
  • Helio Compound 3G
  • Ridge N Flex

Legal mentions:

  • (1)On average, compared to its predecessor. Braking from 50 km/h to 0 on snow and ice. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (2)On average, compared to its predecessor. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (3)On average, compared to its predecessor (handling on wet roads, lateral grip on wet, snowy and icy roads). Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (4)Up to 74% more compared to the previous generation.
    (5)Up to 135% more compared to the previous generation.
    (6)Michelin patent.

Pliot Sport Cup 2

Product benefits:

  • Beyond 50% more laps and faster*
  • thanks to technologies from Endurance Competition
  • … and with MICHELIN Total Performance, more performances brought together

Technology:

  • Bi-Compound Technology
  • Track Longevity 2.0® technology
  • Deeper tread

Legal mentions:

  • * in comparison with previous generation, MICHELIN Pilot Sport Cup+. Internal tests 2013.

Pilot Sport 4S

Ranked No 1 for braking on dry surfaces and excellent on wet surfaces, the new Michelin Pilot Sport4S is engineered for superior safety and performance. Thanks to its Dynamic Response technology andultra-reactive tread pattern, it delivers revolutionary steering control and instantaneous responsiveness. Acclaimed by most performance car makers, it’s for those who love driving.

Cross Climate

Arm yourself for every weather condition. With one set of tyres all year long. All-weather MICHELIN CrossClimate tyres mix the best of summer and winter tyre technology. With an intelligent use of compounds, unique V-Shaped tread pattern and higher performing sipes. As its name suggests, this is a summer tyre that is capable of delivering an equally impressive performance in winter conditions. It’s also the first summer tyre with winter certification with a winter performance so good, that it’s gained the three-peak mountain snowflake mark.

Energy EV

Product benefits:

  • 20% reduction in rolling resistance, for up to 6% more kilometres(1)
  • 40% less interior noise(2)
  • Plus the excellence of MICHELIN in safety and longevity

Technology:

  • OUTSTANDING ENERGY SAVINGS(1)
  • LESS EXTERIOR NOISE
  • MICHELIN LEVELS OF SAFETY

Legal mentions:

  • (1) Compared to the MICHELIN Energy Saver+ range, Internal test in 2011 on 185/65 R 15.(2)Compared to the MICHELIN Energy Saver+ range, Internal test in 2011 on 185/65 R 15. Noise level measured inside the vehicle around 1000 Hz.

Latitude Sport 3

Product benefits:

  • MICHELIN Latitude Sport 3 has the homologation with most famous SUV models and brakes 2.70 meters shorter *
  • … and with MICHELIN Total performance, more performances brought together.

Technology:

  • Tread pattern
  • Continuous Central RIB
  • Two-ply Carcass **
  • Innovative Tread Compound
  • Variable thickness sipes

Legal mentions:

  • *Compared to its predecessor, MICHELIN Latitude Sport, TÜV SÜD test 2013 on wet road (235/65 R 17).  MICHELIN Latitude Sport 3 has an “A” rating for wet grip in the majority of its sizes.
    ** Except certain sizes

Latitude Alpin HP

Product benefits:

  • MICHELIN LATITUDE Alpin HP is certified for the Mercedes GL, M, R-Class.

Technology:

  • ROAD HOLDING IN BENDS ON WET ROADS
  • Improved driving accuracy at high speeds

Legal mentions:

  • * MICHELIN LATITUDE Alpin HP is certified for the Mercedes GL, M, R-Class.

Pilot Sport 4

Get ready for journeys of sheer driving pleasure in safety, with tyres  that instinctively translate your decisions onto the road.

Product benefits:

  • Excellent steering control and high level of reactivity
  • High level of safety on wet roads
  • Michelin’s excellence in longevity
  • Coming from co-operation with emblematic  car manufacturers and from MICHELIN motorsport experience

Legal mentions:

  • “(*) BMW = 24 homologations with PILOT SPORT and PILOT SPORT PS2,
    Mercedes = 31 homologations with PILOT SPORT, PILOT SPORT PS2 and PILOT SPORT 3,
    AUDI & AUDI Quattro = 14 homologations with PILOT SPORT PS2 and PILOT SPORT 3,
    PORSCHE = 43 homologations with PILOT SPORT PS2
    ** WEC = FIA World Endurance Championship.
    *** WRC = FIA World Rally Championship.”

Pilot Alpin PA4 Asymetrique

Product benefits:

  • Greater safety
  • Greater mobility
  • Greater control
  • Plus the expertise of MICHELIN in longevity and fuel saving.

Technology:

  • Heavily grooved tread pattern
  • StabiliGrip
  • Helio Compound 3G
  • Ridge N Flex

Legal mentions:

  • (1)On average, compared to its predecessor. Braking from 50 km/h to 0 on snow and ice. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (2)On average, compared to its predecessor. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (3)On average, compared to its predecessor (handling on wet roads, lateral grip on wet, snowy and icy roads). Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (4)Up to 74% more compared to the previous generation.
    (5)Up to 135% more compared to the previous generation.
    (6)Michelin patent.

Latitude Alpin LA2

Product benefits:

  • Greater safety
  • Greater mobility
  • Greater control
  • Plus the expertise of MICHELIN in longevity and fuel saving.

Technology:

  • Heavily grooved tread pattern
  • StabiliGrip
  • Helio Compound 3G
  • Ridge N Flex

Legal mentions:

  • (1)On average, compared to its predecessor. Braking from 50 km/h to 0 on snow and ice. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (2)On average, compared to its predecessor. Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (3)On average, compared to its predecessor (handling on wet roads, lateral grip on wet, snowy and icy roads). Tests carried out by TÜV Süd in 2012 on 235/65 R 17 H.
    (4)Up to 40% more compared to the previous generation.
    (5)Up to 75% more compared to the previous generation.
    (6)Michelin patent.

Agilis Alpin 5

Product benefits:

  • Excellent on dry, wet and snow (*)
  • … and with MICHELIN Total Performance,  more performances brought together.

Technology:

  • A NEW TREAD PATTERN
  • INNOVATIVE TREAD COMPOUND TECHNOLOGY

Legal mentions:

  • *TÜV Süd and Applus IDIADA between 2013/11 and  2014/03 on sizes  225/55 R17 & 205/55 R16 compared to MICHELIN Alpin 4
    **Compared to its predecessor, MICHELIN Alpin 4 for size 205/55 R 16.

Agilis Camping

Product benefits:

  • Long life
  • Robustness
  • Versatility (M+S marked)

Technology:

  • Design and technology derived from the new MICHELIN Agilis van tyre range
  • A reinforced construction using two casing plies enables the use of higher inflation pressures.
  • A tread pattern with 30%* more sipes and 20%* more grooves, combined with a rubber compound capable of operating over a wide temperature range, provides sufficient grip for occasional use in difficult conditions.

Legal mentions:

  • * Compared with MICHELIN Agilis.The tyre pressures given are purely indicative. Please refer to your vehicle manufacturer for recommended tyre pressures. These are sometimes found on a sticker on the inside of the front door or fuel filler cap of your  vehicle. The documents and information contained on www.michelin.co.uk are supplied ‘as is’ and without expressed or implied guarantee. Michelin reserves the right to modify or alter the content on this site without prior notice.

Agillis+

Product benefits:

  • Safe driving, with 2 metres shorter braking distance in the wet(2)
  • Plus the robustness of the MICHELIN Agilis tyre range and MICHELIN’s expertise in longevity

Technology:

  • Kerbing Protectors
  • Tread Compound with Silica

Legal mentions:

  • (1) Estimate of average savings with MICHELIN Agilis+ compared to its predecessor, for diesel vehicles, calculated over a distance of 70,000 km and based on rolling resistance tests carried out by TÜV SÜD in 2012 (on 195/65 R 16C 104/102 R).
    (2) On average, compared with its predecessor. Wet braking test by TÜV Süd 2012 on 195/65 16C 104/102 R (60-20 km/h).

Energy Saver+

Product benefits:

  • Save up to 60 litres of fuel compared to its predecessor (1)
  • Plus the excellence of MICHELIN tyres in safety and longevity

Technology:

  • Optimised Profile
  • Eco N Grip
  • Under-Tread Layer

Legal mentions:

  • (1) Estimate of savings with Michelin ENERGYTM Saver+ compared to its predecessor, for petrol vehicles, based on rolling resistance tests carried out by TÜV Süd in 2012 (on 175/65 R 14 T and 195/65 R 15 H) and calculated over the average life span for MICHELIN tyres (i.e 45 000 km – 2012 internal survey).
    (2) Compared to its predecessor, 16″ sizes, 205mm section width and over.

PRIMACY 4

New Michelin Pattern

History of Michelin tyres

In 1889 two brothers, André and Edouard Michelin, embarked on a great human and industrial odyssey to develop modern transport solutions – the key to freedom and economic development – through ceaseless innovation.

One day, a cyclist whose pneumatic tyre needed repair turned up at the factory. The tyre was glued to the rim, and it took over three hours to remove and repair the tire, which then needed to be left overnight to dry. The next day, Édouard Michelin took the repaired bicycle into the factory yard to test. After only a few hundred metres, the tyre failed.

Édouard and his brother worked on creating their own version, one that did not need to be glued to the rim. In 1891 Michelin took out its first patent for a removable pneumatic tyre.

In 1946, Michelin developed and patented a key innovation in tyre history, the Radial tyre, and successfully exploited this technological innovation to become one of the world’s leading tyre manufacturers

In the UK, the Michelin Tyre Company Ltd was incorporated on 11  May 1905 and is now, more than one hundred years later involved in many activities not just tyre making, from tyre industry training to economic development and publishing.

We have an extensive sales force supporting the thousands of tyre distributors in the UK and the Republic of Ireland from car tyre to truck, agricultural as well as specialist industrial and earthmover, this is backed by a comprehensive sales and technical support.

When the Michelin Tyre Company Ltd was incorporated in 1905 it started a journey that has lasted over one hundred years. A journey that has had many twists and turns, and more than a few surprises. To discover how Michelin has shaped the history of motoring and transport in the UK since 1905 click here.

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